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The Brainstorm vs. Green Needle Debate

Following the insanity of Laurel \ Yanny another ambiguous audio file has surfaced on tiktok. What do you hear? How your brain gets tricked. When faced with an ambiguous sound, like this one, your brain looks for other cues to make sense of the information it’s receiving. It’s an unconscious process designed to help us interpret opportunity and danger in the world. On its own the word is almost unintelligible, but when you look at the word, the power of suggestion takes over as your brain tries to categorise the sound and make sense of the input. once you’ve heard Continue Reading

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South Arrican Staanrib
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Die Staanrib

Combining food & photography, my 2 favourite things. A South African “staanrib” or upright slow cooked lamb rib for lunch. Charred, served with baked potatoes, salad and a fresh squeeze of lemon. This is not exactly vegetarian friendly, but as long as the lamb doesn’t touch the potatoes and salad, I won’t tell 😁

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Planning vs. Reality

Have you ever had one of those days when nothing seems to go right and you doubt your own ability to plan, forecast and execute?  We all have.  It’s good to remember that a plan is designed to guide, not act as gospel.  It’s very rare that everything will go according to plan. In business, as in life, expect the unexpected to happen.  Keep looking at the flag and keep moving forward.  It may get muddy and the water may be deep at times, but every time you wade through deep business rivers, keep in mind there’s an embankment on Continue Reading

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Great Ads can be Terrible

I’ve been in a few pitch meetings in my time.  Imagine my surprise to see that this ad made it through. I can see it: Agency Director: “so these astronauts are on the moon right? When a big alien comes and grabs them all, slaughtering them! One of the astronauts narrowly escaped, but then he farts!  Yes!  Farts! Then he gets eaten.  It’s good, I tell you!  Fuck yes, it’s going to win us awards!” Kudos to the Heinz people for having a sense of humor when it comes to their beans.

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The last word always belongs to the mountain

Very few of us will ever accomplish momentous things. That’s just the reality. Not from lack of dreaming, but from lack of action. For those of us who do try, often there are things outside of our control that influence the outcome. You can’t plan for every eventuality and even when you get it right you things can still go horribly, horribly wrong. There’s a great line in the movie Everest “…the last word belongs to the mountain…” In the context of life and business, the challenges we face may not always be within our control, but with the right Continue Reading

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Sociopathic CEO’s and the cult of self adoration

Perhaps I’m cynical or even hypocritical, considering that I’ve flirted with self-promotion and for a few years there even actively engaged in the public speaking circuit. But whenever I see the “new guru on the block” I can’t help but wonder what their real motivation is. On the chopping block is Dan Price, the messiah of middle class income. He famously increased his employees salaries to $70k in a social experiment designed to remove financial stress and unlock his employees potential. In a Bloomberg article the picture painted of him is that of an abusive manipulator.  The piece is masterfully Continue Reading

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Coreg makes a comeback.

Check your Facebook timeline and you’ll see friends and co-workers sharing competitions, quizzes and giveaways.  It’s almost as if Quizzes are the new self-help section! People love quizzes and giveaways. It’s no wonder that when personality quizzes, dream holiday competitions or product giveaways come along Facebook users flock to participate and share. Clearly co-registration marketing is making a comeback.  I’ve been testing using my own quizzes and have found that if properly executed, co-registration competitions and quizzes are a powerful marketing tool. For the uninitiated, Coreg (or co-registration marketing) is where consumers complete a sequence of questions. Based on their Continue Reading

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