Will the scams ever end? Apparently not. Ads prominently featuring Cyril Ramaphosa allegedly investing in Bitcoin have been proliferating on search engines and social media. Google & Facebook get paid when these ads are placed, so they have zero incentive to change. It’s no wonder people don’t trust the interwebs.
Great ads create awareness and interest with panache & brevity and leave you with an overwhelming desire to engage with the brand. This one, not so much. Some might say it’s messaging is clear, but I imagine there could be some confusion at the end.