I’ve been in a few pitch meetings in my time. Imagine my surprise to see that this ad made it through. I can see it: Agency Director: “so these astronauts are on the moon right? When a big alien comes and grabs them all, slaughtering them! One of the astronauts narrowly escaped, but then he farts! Yes! Farts! Then he gets eaten. It’s good, I tell you! Fuck yes, it’s going to win us awards!” Kudos to the Heinz people for having a sense of humor when it comes to their beans.