Is google sounding the death knell for comparison shopping finance affiliates?
Google just released a mortgage comparison shopping tool in California. Previously the search term would result in a list of indexed publishers offering comparison shopping services. Now search results include Google’s own site. This is not a free service, as Google is licensed as a mortgage broker in California. I can’t help but wonder how this will affect other mortgage comparison shopping sites. They now have to compete on a playing field owned by what will be the largest competitor. It will be interesting to see whether challenge is brought claiming unfair competitive practices. Clearly Google would have a distinct Continue Reading