Is google sounding the death knell for comparison shopping finance affiliates?

Google just released a mortgage comparison shopping tool in California. Previously the search term would result in a list of indexed publishers offering comparison shopping services. Now search results include Google’s own site. This is not a free service, as Google is licensed as a mortgage broker in California. I can’t help but wonder how this will affect other mortgage comparison shopping sites. They now have to compete on a playing field owned by what will be the largest competitor. It will be interesting to see whether challenge is brought claiming unfair competitive practices. Clearly Google would have a distinct Continue Reading

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Affiliate Marketing Blueprints are lies

“Why isn’t my site making any money?  I followed the blueprint!” is the question I’m most often asked by affiliates. It saddens me that every day starry eyed new affiliates go out and buy the latest and greatest course on ‘how to become a gazamilibillionaire on the internet in under 24 hours’ only to discover after months of courses, masterminds, mentorships & exclusive coaching that they’ve now invested thousands into lining the pockets of ‘internet millionaires’ but have very little to show for it. Unless of course they use their newly minted skills to drive more traffic to their mentor, Continue Reading

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What is this whole Internet Marketing Thing anyway?

Yes, we may choose to ignore it, but the vast majority of the world has no idea what we do, and that’s probably a good thing.  If everyone became a doctor overnight, we wouldn’t really need doctors any more, now would we? Just because some of my friends ask, and I really don’t want to tell them what I do in any more detail, here’s the lowdown on Internet Marketing. Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes many different overlapping business models including: Display Advertising Media Buying E-mail marketing Continue Reading

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Why you need a business strategy.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”  -Sun Tzu My failures mostly come in the form of a sucker punch I didn’t anticipate.  It’s easy to get lulled into a false sense of security when everything is going well. Sailing as a young kid my dad always used to say: “Keep an eye out for the freak waves.  They’re the boat killers.”  It’s funny though that even though I learned to keep my head up it was only once I got into business that I realized that the adage applies Continue Reading

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The $11.9 Million Deceptive Marketing Judgement

Sometimes Affiliate Marketers can step too close to the line, or just blatantly stomp all over it.  In South Africa we have the Advertising Standards Authority, while the US has the Federal Trade Commission.  They impose HEFTY fines for transgressions. I doubt LeadClick Media would survive this….. “A U.S. district court has ruled that LeadClick Media, an affiliate marketing network, and its parent company, CoreLogic Inc., must turn over $11.9 million in ill-gotten gains they received from a deceptive marketing scheme that sold purported weight-loss products. In granting the FTC’s request for summary judgment, the court ruled that LeadClick was Continue Reading

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