Is google sounding the death knell for comparison shopping finance affiliates?

Google just released a mortgage comparison shopping tool in California. Previously the search term would result in a list of indexed publishers offering comparison shopping services. Now search results include Google’s own site. This is not a free service, as Google is licensed as a mortgage broker in California. I can’t help but wonder how […]

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The $11.9 Million Deceptive Marketing Judgement

Sometimes Affiliate Marketers can step too close to the line, or just blatantly stomp all over it.  In South Africa we have the Advertising Standards Authority, while the US has the Federal Trade Commission.  They impose HEFTY fines for transgressions. I doubt LeadClick Media would survive this….. “A U.S. district court has ruled that LeadClick […]

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