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Planning vs. Reality

Have you ever had one of those days when nothing seems to go right and you doubt your own ability to plan, forecast and execute?  We all have.  It’s good to remember that a plan is designed to guide, not act as gospel.  It’s very rare that everything will go according to plan. In business, as in life, expect the unexpected to happen.  Keep looking at the flag and keep moving forward.  It may get muddy and the water may be deep at times, but every time you wade through deep business rivers, keep in mind there’s an embankment on Continue Reading

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Great Ads can be Terrible

I’ve been in a few pitch meetings in my time.  Imagine my surprise to see that this ad made it through. I can see it: Agency Director: “so these astronauts are on the moon right? When a big alien comes and grabs them all, slaughtering them! One of the astronauts narrowly escaped, but then he farts!  Yes!  Farts! Then he gets eaten.  It’s good, I tell you!  Fuck yes, it’s going to win us awards!” Kudos to the Heinz people for having a sense of humor when it comes to their beans.

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The last word always belongs to the mountain

Very few of us will ever accomplish momentous things. That’s just the reality. Not from lack of dreaming, but from lack of action. For those of us who do try, often there are things outside of our control that influence the outcome. You can’t plan for every eventuality and even when you get it right you things can still go horribly, horribly wrong. There’s a great line in the movie Everest “…the last word belongs to the mountain…” In the context of life and business, the challenges we face may not always be within our control, but with the right Continue Reading

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