Do you understand your brand?
Brands matter. A recognized brand earns more revenue. This is due in large to the fact that once a brand is recognized, trusted and available, it’s so much easier to just pick it up and move on. No internal evaluation, no worrying about effectiveness, no decision tree – just pick it up and move on. This is why marketers are so reluctant to change a winning logo, formula or packaging design, even when it’s clearly becoming dated. If you’re thinking about your brand, here’s a handy reference I use when we consult to brands. Understanding your Brand. This is all Continue Reading