What is this whole Internet Marketing Thing anyway?

Yes, we may choose to ignore it, but the vast majority of the world has no idea what we do, and that’s probably a good thing.  If everyone became a doctor overnight, we wouldn’t really need doctors any more, now would we?

Just because some of my friends ask, and I really don’t want to tell them what I do in any more detail, here’s the lowdown on Internet Marketing

Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes many different overlapping business models including:

  • Display Advertising Media Buying
  • E-mail marketing
  • Native Advertising (ads that pretend not to be an ad)
  • Affiliate marketing
  • Search engine marketing (including search engine optimization)
  • Business to business and business to consumer blog marketing
  • Article based marketing
  • Social Media marketing

OK, I know that’s not all there is to it, but at least it’s enough for you to go “oooh, ok” and change the subject.