Great Ads can be Terrible

I’ve been in a few pitch meetings in my time.  Imagine my surprise to see this as made it through.  

I can see it: 

Agency Director: “so these astronauts are on the moon right? When a big alien comes and grabs them all, slaughtering them! One of the astronauts narrowly escaped, but he farts!  Yes!  farts! Then he gets eaten.  It’s god, I tell you!  Fuck yes, it’s win awards!”

https://m.youtube.com/watch?v=9WoM2bHfr48&feature=youtu.be

Kudos to the Heinz people for having a sense of humor when it comes to their beans.