The $11.9 Million Deceptive Marketing Judgement

Sometimes Affiliate Marketers can step too close to the line, or just blatantly stomp all over it.  In South Africa we have the Advertising Standards Authority, while the US has the Federal Trade Commission.  They  impose HEFTY fines for transgressions.

I doubt LeadClick Media would survive this…..

“A U.S. district court has ruled that LeadClick Media, an affiliate marketing network, and its parent company, CoreLogic, Inc., must turn over $11.9 million in ill-gotten gains they received from a deceptive marketing scheme that sold purported weight-loss products.

In granting the FTC’s request for summary judgment, the court ruled that LeadClick was responsible for the false claims made by affiliate marketers it recruited on behalf of LeanSpa, LLC, a company that sold acai berry and “colon cleanse” weight-loss products. According to the FTC’s complaint, LeanSpa used a “free trial” ploy to enroll consumers into its recurring purchase program that cost $79.99 a month and that was difficult to cancel.”

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