All posts by jonathan@forgebusiness.com

Sociopathic CEO’s and the cult of self adoration

Perhaps I’m cynical, or even hypocritical considering that I’ve flirted with self-promotion and for a few years there even actively engaged in the public speaking circuit, but whenever I see the “new guru on the block” I can’t help but wonder what their real motivation is.

Latest on the chopping block is Dan Price, the messiah of middle class income, who famousely increased his enployees salaries to $70k in a social experiment designed to remove financial stress and unlock his employees potential.
In a Bloomberg article the picture painted of him is that of an abusive manipulator.  The piece is masterfully written, peeling back the layers of his personality.  I can’t help but sympathize with him though.

Driven people are often not liked, or even understood.   The more meteoric your rise, the more scrutiny you attract.

If the layers of my actions were dissected in the same way, you could probably construct and equally dark view of my personality, minus the wife-waterboarding of course.

Lee, who some of you may know is a Psychologist and has considered me a lifelong project, often reminds me that some of the very same traits that make you a good leader can also make you a sociopath.

It’s all about using your powers for good, to paraphrase Yoda somewhat badly.

Drink at Work!

Every had one of those days where you just want to drink at work?  Yep, you get in, open your email and ‘Wham!’, it hits you.  Coffee just won’t cut the mustard and the Scots blood in you cries out for something stronger?

OK, maybe it’s just me 🙂

For those days, I have this little guy.  It’s probably the most sensible thing my client, Mantality, stocks!

Yes, you know you want one.  GET IT HERE

Is google sounding the death knell for comparison shopping finance affiliates?

Google just released a mortgage comparison shopping tool in California.

Whereas previously the search term would result in a list of indexed publishers offering comparison shopping services search results now include Google’s own site.

This is not a free service as Google is licensed as a mortgage broker in California.

I can’t help but wonder how this will affect other mortgage comparison shopping sites who now have to compete on a playing field owned by what will be the largest competitor.

It will be interesting to see whether challenge is brought claiming unfair competitive practices as clearly Google would have a distinct advantage over its competitors if they chose to place their own results higher than thoseof other  indexed or paid competitors.

Fear, more often than laziness, is the cause of procrastination.

This one surprised me. 

“We begin to work only when the fear of doing nothing at all exceeds the fear of not doing it very well … And that can take time.”

Sure, there are times when laziness is the reason for not getting something done, but more often the root of procrastination is fear, says British philosopher and author Alain de Botton on his website, The Book of Life.

“The only way to overcome this habit, is to abandon the accompanying habit of perfectionism. ”

“Instead of wasting time planning around and preparing for your project, find a way to begin it.”

“… to procrastinate less means overcoming that fear of not being able to do it exactly how we want it to be done (perfectionism). It means just doing it. An imperfectly done task is better than an unfinished task.”

Read the full story here.  Thanks for the story Eric Chowles! 

The problem isn’t that life is unfair – it’s your broken idea of fairness

Unless you’re winning, most of life will seem hideously unfair to you, says Oliver Emberton, in his insightful blogpost.
  
We like to like to think that society rewards those who do the best work, But in reality, social reward is just a network effect. Reward comes down mostly to the number of people you impact.

Oliver 3 life rules are simple.
Rule #1: Life is a competition

Rule #2. You’re judged by what you do, not what you think

Rule #3. Our idea of fairness is self interest.

Read the original post here 

Affiliate Marketing Blueprints are lies

“Why isn’t my site making any money?  I followed the blueprint!” is the question I’m most often asked by affiliates.

It saddens me that every day starry eyed new affiliates go out and buy the latest and greatest course on ‘how to become a gazamilibillionaire on the internet in under 24 hours’ only to discover after months of courses, masterminds, mentorships & exclusive coaching that they’ve now invested thousands into lining the pockets of ‘internet millionaires’ but have very little to show for it.

Unless of course they use their newly minted skills to drive more traffic to their mentor, who in turn fleeces the next victim and pays them a commission for telling the world how great the training was.

It’s no wonder affiliate marketing has a bad name.

Here’s the thing:

There is no bulletproof recipe for success.  There are however fundamentals that undperpin success in affiliate marketing.

1. Follow Your Passion

Whether you’re blogging, building a community or expanding a topic specific site, it has to be authentic. If you’re not genuinely interested in the topic it’s going to show.

2. Build a Mailing List

I CANNOT stress this enough. Your mailing list is your goldmine. It will continue to deliver returns year after year, if you nurture it, keep growing it and most importantly ensure your audience enjoys receiving mail from you.

3. Advertise

Without new visitors to your site, your business will stagnate. Figure out your audience profile and run ads on Facebook, Google and other outlets.
For bonus points measure your impact. Track the number of signups to your newsletter, so you know whether the advertising pays for itself.

4. Learn the Industry

There are a lot of scammers out there that promise you the world, but only if you take their course. Don’t fall for this.
One of my favorites right now is extramoneyanswer.com by Shawn Collins.

If you have the budget for it, attend the Affiliate Summit, held twice a year in the USA.  Yes, it’s pricey to get there, especially if you’re from Africa, but it’s worth it.
I’ve attended this conference at least 10 times and learn something new every visit.

5.  Choose your networks wisely.

Obviously I’m biased here, as my day job is at OfferForge.com, and I’d love you to work with us, but there are dozens of great ad networks and hundreds of not-so-great ones out there.

Do your due diligence.  How long have they been in business?  Who’s the founder?  What did they do before?  Are the clients exclusive to them?

There are dozens of other criteria you could use to make your choice.  Not all networks are equal in all markets.  Find a couple of networks you can trust and stick to them.