I’ve been in a few pitch meetings in my time. Imagine my surprise to see this as made it through.
I can see it:
Agency Director: “so these astronauts are on the moon right? When a big alien comes and grabs them all, slaughtering them! One of the astronauts narrowly escaped, but he farts! Yes! farts! Then he gets eaten. It’s god, I tell you! Fuck yes, it’s win awards!”
Kudos to the Heinz people for having a sense of humor when it comes to their beans.
Great ads create awareness and interest with panache & brevity and leave you with an overwhelming desire to engage with the brand.
This one, not so much.
Some might say it’s messaging is clear, but I imagine there could be some confusion at the end.
Perhaps I’m cynical, or even hypocritical considering that I’ve flirted with self-promotion and for a few years there even actively engaged in the public speaking circuit, but whenever I see the “new guru on the block” I can’t help but wonder what their real motivation is.
Latest on the chopping block is Dan Price, the messiah of middle class income, who famousely increased his enployees salaries to $70k in a social experiment designed to remove financial stress and unlock his employees potential.
In a Bloomberg article the picture painted of him is that of an abusive manipulator. The piece is masterfully written, peeling back the layers of his personality. I can’t help but sympathize with him though.
Driven people are often not liked, or even understood. The more meteoric your rise, the more scrutiny you attract.
If the layers of my actions were dissected in the same way, you could probably construct and equally dark view of my personality, minus the wife-waterboarding of course.
Lee, who some of you may know is a Psychologist and has considered me a lifelong project, often reminds me that some of the very same traits that make you a good leader can also make you a sociopath.
It’s all about using your powers for good, to paraphrase Yoda somewhat badly.
Every had one of those days where you just want to drink at work? Yep, you get in, open your email and ‘Wham!’, it hits you. Coffee just won’t cut the mustard and the Scots blood in you cries out for something stronger?
OK, maybe it’s just me 🙂
For those days, I have this little guy. It’s probably the most sensible thing my client, Mantality, stocks!
Yes, you know you want one. GET IT HERE
A slightly darker christmas ad than we’re used to, but so, so good!
Google just released a mortgage comparison shopping tool in California.
Whereas previously the search term would result in a list of indexed publishers offering comparison shopping services search results now include Google’s own site.
This is not a free service as Google is licensed as a mortgage broker in California.
I can’t help but wonder how this will affect other mortgage comparison shopping sites who now have to compete on a playing field owned by what will be the largest competitor.
It will be interesting to see whether challenge is brought claiming unfair competitive practices as clearly Google would have a distinct advantage over its competitors if they chose to place their own results higher than thoseof other indexed or paid competitors.
This one surprised me.
“We begin to work only when the fear of doing nothing at all exceeds the fear of not doing it very well … And that can take time.”
Sure, there are times when laziness is the reason for not getting something done, but more often the root of procrastination is fear, says British philosopher and author Alain de Botton on his website, The Book of Life.
“The only way to overcome this habit, is to abandon the accompanying habit of perfectionism. ”
“Instead of wasting time planning around and preparing for your project, find a way to begin it.”
“… to procrastinate less means overcoming that fear of not being able to do it exactly how we want it to be done (perfectionism). It means just doing it. An imperfectly done task is better than an unfinished task.”
Read the full story here. Thanks for the story Eric Chowles!
Well played John Lewis, well played.
This is rather drastic. I know everyone has felt this way at some point, but in doing this you probably shoot yourself in the foot too…
Unless you’re winning, most of life will seem hideously unfair to you, says Oliver Emberton, in his insightful blogpost.
We like to like to think that society rewards those who do the best work, But in reality, social reward is just a network effect. Reward comes down mostly to the number of people you impact.
Oliver 3 life rules are simple.
Rule #1: Life is a competition
Rule #2. You’re judged by what you do, not what you think
Rule #3. Our idea of fairness is self interest.
Read the original post here